Monday, February 15, 2010

Publishing a Blog with Blogger

Title: Publishing a Blog with Blogger, 2nd Edition
Author: Elizabeth Castro
Publisher: Peachpit Press, 2010
ISBN-10: 0321637526
Pages: 170 + index
Series: Visual QuickProject Guide

I came across Publishing a Blog with Blogger on the new book display at my public library.  Since I just started this blog using Blogger, I thought I'd take the book home and see what little tricks I might pick up.

Blogger is a straight-forward, user friendly tool and it takes just minutes to get a blog "live." I have created and/or maintained websites using HTML and click-n-build software, so I'm perhaps a bit more comfortable than the average computer user when it comes to clicking around such software.  I imagine that many adventurous computer users, especially those who have their own social media profile(s), would be able to figure out the ins-and-outs of Blogger on their own after a week or two experimenting with the features on their own. 

But for those who are short on time, have limited internet and/or computer experience or for those who prefer to see they lay of the land before striking out on their own, Publishing a Blog with Blogger is a helpful companion to have perched on your computer desk as you explore Blogger.  Its a colorful book with explanatory page shots that give simple step-by-step instructions on how to create, edit, and delete content.  The book takes you through the creation of a blog which you can see here.

Although I'm comfortable using the basic features of Blogger, Publishing a Blog with Blogger also introduced me to features I may not have sought out such as adding video and audio content. The neatest thing I learned about from this book is Google Analytics.  This free tool does more than just tell you how many visitors your blog has had, it tells you where they're coming from, how long they stay, what search words they used, and how deeply they explored your blog.  This site is a hobby for me, but for someone using their blog for business purposes, Google Analytics could help target one's marketing & outreach efforts.   

Overall: an informative, helpful, easy to use book.



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